SAAS – the relationship between Product Market Fit, Churn, and On Boarding new customers
4 minute read, B2B SAAS and Software. Ok, so you are a few years into it, the Subscription uptake is good, but engagement with the software is not what it should be. Your growth rate looks something like this: I have seen this several times with SAAS businesses and it...
Post Lockdown 5 things you should know
So, the pipeline slowed down a little bit🙁 You and most other B2B sales teams are experiencing the same symptoms: The pipeline velocity has slowed, feels a little like frozen molasses 😒 Business Development staff normally used to face to face presentations are stuck...
SAAS and Software Demos – How to mess up a software Demo (or not to)
4 minute Read As SAAS businesses grow from start-up to growth, the Founders learn what customers are truly looking for in the product and what pain points the customers are trying to fix. Over time, as new staff are appointed, some of this knowledge is lost and as a...
SAAS Building the Machine
4-minute Read. For anyone in the SAAS industry, you will know that B2B SAAS marketing and selling is about clear metrics and solving for blockages that inhibit growth. Before that, you need to build a sustainable machine that drives your funnel and optimizes what...
The SAAS Model – Beautiful and Brutal
4-minute Read. For anyone is the SAAS industry, you will know the SAAS business Model can be Beautiful and Brutal. This article explores the Beautiful and Brutal aspects of the SAAS Business model. Why the SAAS model is Beautiful SAAS businesses are valuable because...
Customer Experience Essentials
SAAS Customer Experience (CX) Top 4 Essentials For anyone is the SAAS industry, Customer Experience is critical. If you are churning customers your growth will slow and your reputation will suffer. At the risk of sounding like “Captain Obvious”, this article contains...
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